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Finding a home in hospitality: “I could never see myself in a nine to five job”

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Balancing Danish studies and two small children as a young mom, Gudrun Erna Juliusdottir joined Bellagroup as an on-caller in 2014, looking for flexibility and a way to make things work.

What began as a practical solution soon became something more. Within a few months, Gudrun was learning the ropes as a supervisor, and her openness to new tasks led her into roles in catering, events, and facility management. “I don’t make five-year plans,” she says. “I just try to do my best with whatever comes my way.”

“I value the freedom and the dynamic rhythm of this industry.”

Originally, Gudrun imagined herself teaching Danish in Iceland. But life in Denmark and the energy of the hospitality industry pulled her in a different direction. “It’s the variety, the pace, and the people that keep me here,” she says. “I love working towards a big event, seeing it all come together, and then starting over with something new.” Over time, she has also come to appreciate the flexibility her work offers: “Today, I could never see myself in a classic nine to five job. I value the freedom and the dynamic rhythm of this industry.”

As Gudrun took on new responsibilities, she gradually worked her way up to her current role as Head of Congress, Meeting & Event in the F&B department. Along the way, she has experienced what it means to have leaders who see something in you before you see it yourself. She recalls being recognized by her managers and even the CEO, who described her as someone who brings calm and order to any room. “It meant a lot to be seen like that,” she reflects. “Sometimes others notice your strengths before you do, and that can make all the difference, both for your career and your confidence.”

“Sometimes others notice your strengths before you do, and that can make all the difference, both for your career and your confidence.”

“I’ve been lucky to have managers who believed in me and gave me opportunities.”

Complementing her many hours of hard work, Gudrun credits much of her growth to supportive leaders who saw her potential and encouraged her to take on new challenges. “I’ve been lucky to have managers who believed in me and gave me opportunities,” she reflects. “But you also have to be open to learning and willing to jump in, even when you don’t know exactly how things will turn out.”

Her Icelandic mindset: “it’ll all work out” helps her stay calm and positive, even when things get hectic. She values teamwork, diversity, and the chance to learn from both successes and challenges. “You have to respect the people you work with and stay focused on the goal, even when things change quickly,” she says.

Looking ahead, Gudrun isn’t driven by grand plans or titles. For her, it’s about making the most of each opportunity, helping her team succeed, and staying open to whatever comes next. “If something new comes up, I’m ready to take it on,” she says with a smile. “That’s what makes this job exciting.”